Merchant House pop-ups continue with fashion brand Daania

Hot on the heels of our popular indie pop-up series in December, this month we were pleased to welcome another amazing brand to Charlotte Street.

Founded in 2023, Daania offers the highest quality streetwear items with an eye on the latest trends, all created by a highly skilled team of artists and designers.

Merchant House on London’s Charlotte Street offers an ideal backdrop for independent brands to showcase their new collections in one of the city’s most vibrant locations.

Katherine McCullough from Merchant Land, said: “We’re thrilled to be able to provide these exciting young brands with prime London retail space; Merchant House is an ideal backdrop for creativity and activations with brands like Daania.”

“We’re looking forward to working with more emerging brands as we come into the Spring, seeing brands using the space to best effect.”

Merchant House was redeveloped by Merchant Land, preserving its beautiful original Victorian façade to create eight new apartments alongside ground floor commercial space for independent retailers.

Any brands interested in taking pop-up space at Merchant Land should contact or click here.